Join the Collaboration:
Present your research in Hawaii!
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We are collaborating with some awesome colleagues to co-chair three exciting mini-tracks that will explore how value is co-created in markets through collaboration, marketing and entrepreneurship at the Hawaii International Conference on System Sciences (HICSS)!
HICSS is an interdisciplinary forum and highly interactive working environment for top scholars and industry professionals. Research presented and published in HICSS proceedings are highly cited and globally impactful. We invite you to submit your work to following three mini-tracks focused on the intersection of relationships and digital technologies in evolving sociotechnical environments:
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1) Emerging Technology in Collaboration and Cocreation Minitrack
This minitrack centers on the exploration of emerging technology in collaboration and cocreation. Both the technology that supports collaboration and cocreation and that which emerges from those interconnected practices and processes. We are especially interested in exploring how technology shapes or is shaped by the multi-sided, multi-level sociotechnical systems in which joint efforts to cocreate value. Prior contributors have highlighted the role of technology across multiple levels of collaboration, from consumer collectives to manufacturing networks to entrepreneurship ecosystems. We seek a wide variety of papers that investigate how emerging technologies support and emerge from collaboration and cocreation, or networks of actors and their dynamic relationships that support collaboration and cocreation practices, processes, and outcomes. We encourage the submission of both theoretical and empirical papers, and all types of methods (qualitative or quantitative) are welcome. Download the call for papers here.
Co-chairs: Melissa Archpru Akaka (melissa.akaka@du.edu), Hope Jensen Schau, John Sebesta, Stephen L. Vargo
2) Personalization and Consumer Behavior in Digital Marketing Minitrack
This minitrack focuses on understanding effective strategies for attracting customers, increasing their purchases, satisfaction and loyalty, as well as the responses and behavior of customers to various online marketing vehicles and consumer generated media.
We aim to provide a forum for open and vibrant discussion of innovative strategies and tools in digital marketing to shape consumer behavior, enhance engagement, and drive sustainable practices in B2B and B2C contexts. It focuses on personalization, persuasive design, and consumer trust in evolving digital landscapes. Some topics participants might consider (note this is not an exhaustive list):
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Green and sustainable marketing gaining traction in e-commerce.
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Visual product aesthetics influencing impulsive buying behaviors.
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Generative design elements enhancing digital engagement.
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Personalized strategies boosting consumer satisfaction and loyalty.
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Innovative approaches to building consumer trust and engagement.
Recent papers explore the intersection of AI, sustainability, and consumer behavior, including generative AI applications, eco-conscious purchasing, and personalization in digital marketing. Studies also emphasize emotional engagement, referral programs, and platform design to influence buyer behavior, reflecting innovation in both B2B and B2C contexts. Download the call for papers here.
Co-chairs: Hope Jensen Schau (schauh@uci.edu), Melissa Archpru Akaka, Martin Key
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3) Entrepreneurship and Emerging Technologies Minitrack
Entrepreneurs identify and pursue opportunities to create value under conditions of uncertainty. The growth of emerging technologies such as artificial intelligence (AI), blockchain, and quantum computing in entrepreneurship has begun. For example, advances in AI bring new opportunities for value creation, enabling fewer individuals to accomplish more than ever. From entirely new business opportunities to increased efficiency and automation within business processes. Meanwhile, blockchain and Web 3.0 enables different business models creating an opportunity to put users at the center of the system and upend centralized corporate control. Finally, opportunities to leverage quantum computing are just emerging given the extreme levels of investment required. It is largely unknown how entrepreneurs will extend and apply the capabilities in more mainstream markets. This minitrack centers on understanding how these emerging technologies influence entrepreneurship at the micro, meso, and macro levels. Download the call for papers here.
Co-chairs: John Sebesta (john.sebesta@du.edu), Hope Jensen Schau, Melissa Archpru Akaka, Martin Key
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Author guidelines can be found here.
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We hope you'll join us for stimulating conversations, meeting cool people, and enjoying spectacular ocean sunsets!
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Melissa Archpru Akaka, University of Denver
Hope Jensen Schau, University of California Irvine
John Sebesta, University of Denver
Stephen L. Vargo, University of Oklahoma
Martin Key, University of Colorado, Colorado Springs
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